About ARMOURIN

40 years of exploration and one innovation

In golf, every shot is the culmination of thought and technique. But that concentration can sometimes be interrupted by minor inconveniences with equipment. A stand bag that loses balance and falls over on a slope. A frame that becomes distorted when loading or unloading from a cart. An inconvenient stand that can only be opened by pushing it against the ground.

At ARMOURIN, we are making all of that a thing of the past.

"Why does equipment distract players?"

This simple yet fundamental question is the driving force behind ARMOURIN. Based on deep empathy and understanding of golfers gained from many years of experience, we aimed to revolutionize the structure itself, rather than simply changing the design.

The answer is innovative technology: patented AFO-SYSTEM

What golfers truly desire is absolute reliability that allows them to concentrate on playing in any situation. In response to this, we developed our own aluminum frame one-touch system, the AFO-SYSTEM (Aluminum Frame Onetouch SYSTEM) .

The AFO-SYSTEM solves the problems of conventional stand bags with three core technologies.

Patented unique frame for stand golf bags

  • Unparalleled stability

    Conventional stand bags open by pressing the bottom of the bag against the ground. However, this method limits the contact area, making the bag prone to tipping over with even the slightest tilt or wind. The AFO-SYSTEM completely eliminates this bottom switch. The frame structure itself stands on its own, maximizing the contact area and achieving unprecedented stability. You no longer have to worry about the slope of the green while searching for a place to put your bag.

  • Intuitive operability

    The AFO-SYSTEM's stand can be deployed with a single touch by simply pulling the lever on the handle. There's no need to bend over or slam the bag into the ground. This smart, intuitive operation minimizes your time and energy consumption throughout the 18 holes, allowing you to focus more on your game.

  • Unwavering durability

    The frame is made of lightweight yet aircraft-grade aluminum , so it won't lose its shape even if it's crushed by other bags in the trunk of a car. The precisely engineered wire structure and robust frame provide the reliability of "armor" that can withstand years of harsh use.

Easy operation with lever switch

The stand can be easily opened and closed using the lever switch located near the handle.

Our philosophy: Equipment should be an extension of the player's will

ARMOURIN's goal is not to simply create a "convenient golf bag." We believe our products should be a "trusted partner" that embodies the player's intentions without deviation.

Golfers can only perform at 100% when they are freed from all anxiety and stress related to their equipment. This belief is at the core of all our product development.

Proof of innovation

Our challenges and technologies have also been proven by objective evaluations. The PRO MODEL equipped with the AFO-SYSTEM was highly praised for its innovative functionality and design, and was awarded the 2024 GOOD DESIGN AWARD.

Winner of the 2024 GOOD DESIGN AWARD

Furthermore, its unique structure has been patented in Japan, the US and South Korea, which is undeniable proof that ARMOURIN is a true innovation.

Japanese Patent: JP.PAT.7324552
US Patent: US.PAT.20240335714 A1
Korean Patent: KR.PAT.10-2672325

After 40 years of searching, we finally arrived at an answer.
That's ARMOURIN.

Experience our philosophy and innovation in your golf game.